Sustainable Branded Merchandise: A Practical Guide

Sustainability in merchandise is mostly about three decisions: material, lifespan and packaging.

Choose recycled PET fabric for bags, stainless steel for drinkware and FSC-certified paper for stationery. Each swap is small; together they change the footprint of an entire campaign.

Lifespan matters more than material. A durable bottle used for two years beats ten recyclable cups.

For packaging, drop plastic sleeves and use kraft boxes with soy-based ink printing. It photographs better too.